About eurac
eurac, European Academy for Executive Education, has worked in the field of leadership development, executive coaching, and excellent communication since 1995.
eurac regards itself as an integrated international business school with the aim of providing comprehensive and practical “state of the art” leadership and coaching training for senior and top management in all industries. eurac delivers practice-oriented, directly applicable knowledge, and sustainable benefits to its executives and companies for their personal and corporate growth, creating exceptional economic values and magnificent social values.
With an excellent interdisciplinary team hailing from diverse academic backgrounds and rich business practices, eurac is dedicated to offering outstanding education and unique services for its clients around the world, especially in Europe and Asia. eurac is not only ranked as one of the most renowned institutions for leadership training and education in German-speaking countries, but also boasts an excellent reputation abroad.
In the past 24 years, eurac has successfully delivered tens of thousands of executive programs for global clients in the fields of IT, High Tech, cosmetics, finance, automobile, manufacturing, logistics, media, food and beverage, fashion, tourism, medicine, and defense.
Our identity
Professional trendsetter for human development.
Leading organization in leadership development.
Innovative builder between academia and business.
Practical provider for target-oriented learning solutions.
Our uniqueness
Skillful and Up-to-Date
We design our programs in a congruent and comprehensive way to ensure that clients achieve competencies instead of merely “spot-solutions”. eurac maintains strong partnerships in both business consulting and the scientific field by working closely with Harvard Business School, Ross School of Business at Michigan University, and Massachusetts Institute of Technology (MIT).
eurac not only combines the latest knowledge from the above universities with business practice, but also conducts in-depth research on leadership and coaching for real competency training. eurac is always on the cutting edge of development.
Practical and Constructive
We test the latest theoretical concepts in business practices. We use a wealth of case studies in our trainings. Our interactive training model and practical business wisdom engage our participants to act upon complex business issues and optimize their leadership potential.
Furthermore, we develop easily applicable techniques for coaching and leadership so that leaders are equipped with usable methods. This well demonstrates our ability to connect theory with the real business world.
Individuality and Diversity
We pay particular attention to quality and excellence. We believe that sustainable leadership and coaching knowledge are a combination of the latest leading science and real-life experiences in various branches, fields, and corporate cultures/structures. Therefore, we provide custom-designed executive education programs for our clients across a wide range of global industries.
Our trainers and coaches are experts in communication, coaching, and change processes. They have diverse geographic backgrounds. They are from Germany, Austria, Switzerland, Norway, Slovakia, Denmark, the Netherlands, Belgium, the United States, and China. With their commitment to field-research and quality training, they are competent to support managers in achieving their goals.
Exclusive and Authentic
We are not for everyone.
We offer small classes and tailored programs to achieve sustainable quality and thus practical benefits for our participants.
We are independent.
We neither follow certain organizations or persons nor adhere to specific ideologies – we are exclusively committed to sustainable quality and benefits for our customers. For that, we locate outstanding certified experts from sciences, consulting and practice in our seminars.
Our Brand Story
1995: Dr. Wolfgang Schmitz founded eurac, European Academy for Executive Education, in Germany. His motivation was the unshakable belief that systematic training for further development of managers and employees is one of the key factors for a successful business.
1998: eurac established partnerships with Harvard University, MIT, University of Michigan, and Stanford Research Institute (SRI).
1999: eurac established its internal “Research and Development” department in order to integrate the state-of-the-art knowledge gained from its academic partnerships into the practically applicable models in coaching and leadership training.
2000: The strategic partnership with the Michigan Ross Business School was launched.
2005 — 2007: eurac was awarded as the “most innovative coaching institute in Germany” by the European Coaching Association (ECA).
2005: eurac established partnerships in China and began to deliver its products and services for Chinese executives and companies.
2006: eurac established its branch in Abu Dhabi, Middle East.
2008: eurac moved to Liechtenstein. It is now located in the heart of Europe, which helps eurac better serve its key customers in Switzerland, Germany, Austria, Liechtenstein, and the German-speaking part of Italy.
2012: eurac established its branch in Hong Kong.