The company has developed and offered a newproduct, which was not an obvious extension to the existing product range. Within the company, a small group was responsible for the marketing and positioning … Read More
Value-Driven Leadership at Kaupthing Bank
The Kaupthing Bank was nationalized after the complete bankruptcy of Iceland. The Icelandic currency was also subject to high inflation and past exchange rate fluctuations in the past. Accordingly, Icelanders … Read More